The Password is Irony: When coworking becomes a closed circuit

Are some coworking spaces evolving into private clubs? This week NPR reported that NYC coworking space Grind is now accepting members by application, meaning that some freelancers may not make the cut to become “part of the family” - a Grindist.

Is this development a creative, financial, and social disconnect? Coworking is meant to be open and collaborative, building on the serendipity of different minds approaching the same problem. Is it possible to disrupt the system when all great minds are thinking on same wavelength?

There is always one person in any group who doesn’t play well with others, but suppose that dischord leads to greater harmony down the line? Limiting a space to the “cool kids” or the free radicals is counterproductive to innovation and random flashes of brilliance.

Second is the issue of financial viability. With only a small percentage of current coworking spaces operating in the black, and a great increase of freelancers worldwide, it’s important for coworking space owners to pursue all quality revenue streams.  Members and users equal customers, which equal revenue; and revenue is critical to sustainability.

It’s ironic that the very people who are most drawn to coworking, those sworn individuals, are gravitating beyond curation to exclusivity. With community manager guidance, coworking spaces find a level of their own. It’s an organic process that celebrates the role of chance and honors the ethic of being open and collaborative.

Also, check out this excellent infographic on freelancing.

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Big Companies: Tune into Coworking

Coworking is exploding worldwide, with 500+ new spaces launching in the past year.  In Philadelphia alone, Venturef0rth, SeedPhilly, Philadelphia Game Lab and Green Village came on the scene within the just past few months.  With the growth and prevalence of coworking expanding, its time to focus more on the long term financial viability of coworking spaces.

According to Deskmag, as of November 2011 only about 40% of coworking spaces were profitable.  Coworking spaces primarily appeal to startups, freelancers, and creative independents.  This creates a challenge for the owners of these businesses. “To a young entrepreneur, $25 or $35 a day for a desk in a coworking space can be a steep entry fee.” says Elliot Menschik of privately funded Venturef0rth. “Startups are the least prepared financially to be able to afford this.”

Top startup ecosystems like New York City and San Francisco boast scores of coworking spaces.  What keeps them alive financially?  It’s not the modest fees paid by daily and monthly users.  The answer is sponsorship in the form of participation in community and corporate events, a culture of collaboration that embraces the use of such locations, and ultimately, direct financial sponsorship in many cases.  As articulated by Deskmag, “Coworking spaces should look up, instead of down in terms of money.”

How awesome would it be to see an @Comcast, @Sunguard, @SAP, or any of Philadelphia’s Top Tech Companies sponsor an @Venturef0rth, @benjaminsdesk, or any of the up and coming shared workspaces in Philadelphia?  What better way to source local engineering and design talent while supporting startups and regional entrepreneurship?

To bolster the coworking community in Philadelphia (and everywhere), is it time for established businesses to get involved? We’d love to hear your thoughts.

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Collapse is the New Expansion

Readyforce logoAll this talk of disruption. Every startup seeks to break something old, speed something slow, and create efficiency in the wake of the inefficient. Readyforce, for example, is working to dramatically change the landscape of hiring on a national scale. Reduce the cost. Get jobs filled faster.

With the old model, Readyforce clients like Couptessa and Reputation.com had to figure out who the best candidates were among hundreds of job seekers and thousands of resumes. The cost to fly the finalists to HQ could easily run into the tens of thousands and take months to complete.

OpenDesks customer Readyforce reduces the cost of hiring, getting jobs filled faster and far more efficiently. Their innovative application of video creates a time and space collapse. They provide 20 professionally screened candidates along with 20 to 30 minute video interviews for just $1500. The potential savings are vast, with traditional recruiting costs as steep as 25% of an employee’s first year salary. Collapse.

We work with Readyforce to secure offices for 2 – 4 weeks in cities across the US. So far we’ve helped them in six major markets: Philadelphia, Stamford, St. Louis, Miami, Las Vegas, and DC. We make it easy, paperless, and seamless. And we have saved them 33% off market price.

“The ability to secure remote office locations is key for a company like us that’s based in the virtual,” says Devin Banks of Readyforce. “OpenDesks saves us considerable time and money, and books us spaces that we would never find on our own.”

If collapse is the new expansion, what are you collapsing for your customers? We’d love to hear your thoughts.

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1000 Shared Workspaces, Oh My!

Location, Location, Location…

This week we announced that OpenDesks reached 1000 locations worldwide. OpenDesks Users now have instant access to workspace, meeting rooms, and other shared office resources in over 500 cities in 101 countries. That’s a ton of great options in whole lot of locations for mobile professionals everywhere. From full-service business centers to collaborative coworking spaces, you can easily find business-class workspace for meetings, collaboration with others or “far superior to coffeeshop” productivity pretty much anywhere.

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Are You Collaborating the Hell out of Each Other?

workspace collaboration

We’re in a rhythm the past couple weeks. Last week we shipped our first Android App. Over the next few weeks we’ll be rolling out some new exciting capabilities. Yesterday in the office I exclaimed, “We’re ‘collaborating’ here, making things happen, this is great.” To which our head developer (my cofounder) replied, “Yeah… We’re collaborating the hell out of each other!” I loved it so much, I wrote it down.

Collaboration isn’t easy. Not much of what we do as entrepreneurs is. ‘Quality’ collaboration, collaboration that produces real results, is damn hard. For one thing, it can’t be forced, it has to “come.” But ironically, it rarely happens by accident. And while it may sometimes, we can’t sit around waiting for it. So here are a few thoughts about setting the stage for “collaborating the hell out of each other” – which to me will henceforth describe the highly productive zone of effective collaboration you know you’re in when you’re shipping great results and you feel that tired euphoric feeling at the end of the day. Continue reading

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